Google AdWords 1-2-4 We Get You There Quicker
If you have not seen Google Adwords, you need to explore using this for your business. You only pay when someone clicks on your ad(s) not when it is seen. This gives business owners a great way to finally track true ROI in their marketing campaigns. This tutorial will assist in the establishment of your Google AdWords Starter edition.
When setting up a Google AdWords Account you will need to prvoide both personal and financial information. The financial side is best handle by credit card. Also since you are using the web to promote your products and services a basic necessity is the ownership of a website. You can buy a URL at several sites on the web. It is best to purchase your URL to match the product or service. For example www.BestPlumberChicago.com.
You are also going to have to get ready to do a little copywriting. Google Adwords will not let you finish the setup unless you have some sample text to put in to your advertisement. Think about your services and product offering. KeywordSpy is a tool which can be utilized to help out here. Do not copy the ads of your competitor; your goal is to be better and different. Do not get too hung up in this area, this is just to set up the account. You will have the opportunity to change the ad information before you launch the campaign.
Your Ad will be structured as follows: A headline – total English characters is 25 this includes spaces. Your first line of text – this should be a benefit statement. Total English characters which can be used are 35 with spaces. Your second line of text – this should be a call to action statement. Total English characters which can be used are 35 with spaces. Your display URL – this is your domain name. Total English characters 35
In setting up the financial side of a Google AdWords account take special caution that you set the currency correctly. Please check over all information before hitting ’save’ as once the currency is set it cannot be changed. You would have to delete the account and start all over again. Try to be careful. The budget is flexible but the currency setting is not.
Set a good budget. Do not set up your daily budget to be $5 per day and then bid your keywords at $2 per click. This will have your account shut down. Before setting a budget you can use a FREE tool from Google, simply type Google Keyword Tool in the Google Search query area and click on the one that says external keyword tool. This can help with keyword research and can provide an estimated cost per click analysis.
You will need to setup your ad for further contact. This is where you create your contact details. Please note, you are not going to get hit with any spam or constant Google emails, but it is valuable to receive alerts when your Google AdWords ads are not showing. Choose your login email and create your account and you’re ready to go! Do you already have a Google account? If you do you can use your existing login. You are ready to go so now the fun begins come in. Google will send to you instructions on how to activate your account.