Author "Dawn Westerberg" Page

Author Nick: DawnWesterberg
Name: Dawn Westerberg
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Enjoy Great Results When Your Marketing Is Orchestrated

An orchestra brings together a variety of instruments to create a symphony – a singular experience. It’s in the integration of the strings, horns, percussion, reeds, etc. through which the listener experiences the power of the performance.

Small Business Marketing: Understanding Your Ideal Customers

Not all customers are ideal customers. The truth is there are customers who are costing you time and money. There are other customers that are profitable. When making the decision on where to spend marketing dollars, to the extent possible, you want to focus on contacts that fit the ideal customer profile.